Luca Giorgio - Designer Becomes Global Fashion Artist - Thunder Bay

A unique clothing line from Thunder Bay, Launches in Los Angeles. Becoming known in world, after appearing at comic conventions from Los Angeles to the rest of the world.

Luca Designs Womens Black Red Southside Serpents Riverdale Jacket Buy Now 3.jpg

Luca Designs, created and owned by Luca Giorgio, creates leather jackets inspired by pop culture, such as Super Mario or Star Wars, Riverdale, and more.

"We kind of combined what you would see in the fashion industry, with geek culture," said Giorgio.

"But, more or less socially acceptable, so you can wear it around, someone's not looking at you like you're wearing a costume. I hate it when people call them costumes."

Venom, Goatskin Design

Venom, Goatskin Design

Giorgio said the idea to create the jackets happened about five years ago, when one of his favourite jackets went missing.

"The initial thing really did happen when my own jacket got stolen at a charity event in Thunder Bay, and I was kinda like, 'you know what, forget this,' I was very upset, I'm going to make my own."

Giorgio said many of his friends told him he has always had an eye for fashion, and while working in the photography industry, he dealt with people involved in fashion more and more. Eventually, that led him to creating a few designs, and having them manufactured.

Giorgio sells thousands of jackets each year, online or through conventions, where he displays his creations. He said he often sells the jacket off of his back to interested customers, who want a one-of-a-kind design.A sample of some of the designs from Luca Designs. The designs are inspired by Nintendo, Star Wars, Batman, Arrow and Transformers. (Jeff Walters/CBC)

Lets show people from smaller communities that anything is possible.


"I thought it was something that would never work, or never be practical. Define something new and improved in the market."

“The truth is at the end of the day, when people say you can't make something work in a small city it's just an excuse. It just takes your motivation, your passion to find a way to make things work."